The Ukrainian Center for Cultural Studies initiated the information campaign “Ethnics: Ukrainian folk arts and crafts”, the purpose of which is to strengthen the positive image of Ukraine as an independent state with an ancient and authentic culture, to convey information about Ukrainian traditional crafts, UNESCO’s intangible cultural heritage: shoemaking, Kosovar painted ceramics, pysankarstvo, Reshetiliv embroidery.
The video and the conclusion of the National Council of Ukraine on Television and Radio Broadcasting on the status of social advertising are available at the following link:
https://drive.google.com/drive/folders/1vRUKG871neggCdmLRH94Mfj1wZtOTy9q.