One of the innovations of the current academic year at Odesa National Medical University was the opening of the Department of Health Care Management.
During his annual report, the rector of the university, academician of the National Academy of Sciences of Ukraine, doctor of medical sciences, professor, honored inventor of Ukraine Valerii Zaporozhan spoke about the rather successful start of the new department and its teaching staff. After all, in the first six months of activity, there are already the first serious achievements – the publication of the textbook “Management and Marketing in Health Care” in Ukrainian and English. The authors of the textbooks are Vice-Rector for Prospective Development of ONMedU, Doctor of Economics, Associate Professor, Viktoriya Borshch, Head of the Department of Health Care Management, Doctor of Economics. Ph.D., associate professor Olena Rudinska and candidate of economics, associate professor Nataliya Kusik.
The textbook outlooks the basic concepts of management in health care as a scientifically based management process, in particular, at the micro level: public and private health care institutions, and at the macro level: national health care systems. The basic principles of personnel management in health care institutions, the features of personnel policy and personnel selection in medical institutions, the basics of remuneration in health care, the basic forms and systems of remuneration of medical personnel and motivational mechanisms of medical personnel management are provided. The essence of financial and economic relations and processes in health care, the financial environment, the main models and systems of health care financing are presented. The basic principles and basic concepts of strategic management in health care, features of strategic planning of health care institutions are described.